LJUD speaker with minimalistic controls hovering above a smooth surface, casting a slight shadow underneath.
A white Electrolux kitchen blender with a control knob and tilted lid, positioned on a plain surface against a light background.

Design that works beautifully — intuitive, timeless, and made to matter.

Electrolux Well A7 air purifier with a green indicator light, placed on a textured surface in dim lighting, with a black plant pot and greenery in the background.
Gado Face Mask a close-up image, featuring the 3M N95 certification label.

VALUES

f u l d e n d e is a global design consultancy shaping purposeful and intuitive solutions that melt into daily life effortlessly. Guided by curiosity and empathy, our approach seeks to balance beauty and sophistication with honest functionality — shaping meaningful experiences across products, systems, and spaces.


Rooted in the belief that design should feel both intuitive and intentional, each project is seen as an opportunity to create lasting value through design.

With a focus on sustainability, timeless aesthetics, and strategic thinking, f u l d e n d e helps visionary brands bring their ideas to life with clarity and impact.

Fulden Dehneli working on a project with a computer, sitting at a desk with sketches, mockup and design materials, wearing headphones.

From deep exploration to intuitive outcomes — guided by curiosity, shaped by insight, refined through intention.

Examining a design's 3D printed mockup with other similar mockups and taking notes
Ideation wall with sketches and product design concepts and colored sticky notes.

PROCESS

At f u l d e n d e, every project begins with deep research and exploration — a phase dedicated to challenging norms and uncovering new opportunities. This exploration allows us to frame the right questions before moving toward solutions.

From there, ideation then becomes a focused act of translation: where strategy meets imagination, and form begins to reflect function and emotion. Through iterative development, prototyping, and CMF exploration, concepts evolve into refined, future-ready products and experiences.

Throughout, collaboration remains essential. Whether working with emerging startups or established brands, we embed ourselves in each challenge to deliver thoughtful, implementable solutions that feel intuitive, honest, and complete.

Fulden Dehneli giving a presentation.

Global perspective, personal direction — with tailored teams built for every challenge.

Fulden Dehneli smiling and seated at a meeting table.
Fulden Dehneli sitting at a table with her hands resting on it, smiling at the camera.

FOUNDER

Fulden Dehneli is an award-winning Industrial Designer and the Founder / Creative Director of f u l d e n d e. Her journey across Turkey, Sweden, and China helped her develop a dynamic, cross-cultural design language rooted in empathy and purpose.

She sees design as a tool to shape a more thoughtful and balanced world — driven by curiosity and a belief in the power of intentional creativity. Her work spans products, experiences, and creative communities — always intending to create lasting value through design.

Alongside leading projects, Fulden also creates design content on YouTube and actively volunteers to share her knowledge.

  • 2025 — Winner — Reddot Design Award
    2021 — Winner — Reddot Design Award
    2021 — Winner — iF Design Awards
    2021 — Winner — Reddot Design Award
    2021 — Winner — Reddot Design Award
    2017 — 1st Prize Winner — Dezeen x Samsung
    2017 — Winner — Reddot Design Award
    2014 — 2nd Prize Winner — Electrolux DESIGN LAB
    2014 — Winner — iF Design Award

  • 2017 — IFA Berlin
    2017 — Reddot Design Museum
    2013 — Turkey Innovation Week
    2013 — Tokyo Designers Week

  • 2025 — Jury / EİB “Ezber Bozan” Design Competition
    2024 — Jury / EİB “Ezber Bozan” Design Competition
    2023 — Jury / EİB “Ezber Bozan” Design Competition
    2023 — Jury / “Degisik” Design Competition
    2022 — Jury / EİB “Ezber Bozan” Design Competition
    2022 — Guest Jury / ODTU / METU, Tones of UX Class
    2021 — Board Member / ENTA / Industrial Designers Association of Turkey
    2018 — Guest Jury / L’École de design Nantes Atlantique China Shanghai Studio

    EIB Ezber Bozan Design Competition Meet-up / Middle East Technical University / Bilkent University / Gazi University / TED University / Istanbul Technical University / Medipol Innovation Design / ENTA — Industrial Designers Association of Turkey / WeWork Shanghai — Art/Design Week Event

  • STYLUS / Dezeen / YANKO Design / Electrolux Group / Design Samsung / ODTULU / leManoosh / uncrate / TrendHunter / Tuvie / Arkitera / Platin / HICONSUMPTION / COOL MATERIAL / digitalage / Maison Francaise / Marie Claire / BUST Magazine / Design Inspiration / Milliyet / BIGUMIGU / Dezignark / Abitare / SOZCU / Hurriyet / Medical Expo

Wireless charging station with a smartwatch, a smartphone displaying 95% charged, and a black power bank on a gray surface, with a small potted succulent plant nearby.
BOOP Kids' aromatherapy device, featuring a bear shape, floating among multiple large spheres.

Let’s shape something meaningful together.