Design that works beautifully — intuitive, timeless, and made to matter.
VALUES
f u l d e n d e is a global design consultancy shaping purposeful and intuitive solutions that melt into daily life effortlessly. Guided by curiosity and empathy, our approach seeks to balance beauty and sophistication with honest functionality — shaping meaningful experiences across products, systems, and spaces.
Rooted in the belief that design should feel both intuitive and intentional, each project is seen as an opportunity to create lasting value through design. With a focus on sustainability, timeless aesthetics, and strategic thinking, f u l d e n d e helps visionary brands bring their ideas to life with clarity and impact.
From deep exploration to intuitive outcomes — guided by curiosity, shaped by insight, refined through intention.
PROCESS
At f u l d e n d e, every project begins with deep research and exploration — a phase dedicated to challenging norms and uncovering new opportunities. This exploration allows us to frame the right questions before moving toward solutions.
From there, ideation then becomes a focused act of translation: where strategy meets imagination, and form begins to reflect function and emotion. Through iterative development, prototyping, and CMF exploration, concepts evolve into refined, future-ready products and experiences.
Throughout, collaboration remains essential. Whether working with emerging startups or established brands, we embed ourselves in each challenge to deliver thoughtful, implementable solutions that feel intuitive, honest, and complete.
Global perspective, personal direction — with tailored teams built for every challenge.
FOUNDER
Fulden Dehneli is an award-winning Industrial Designer and the Founder / Creative Director of f u l d e n d e. Her journey across Turkey, Sweden, and China helped her develop a dynamic, cross-cultural design language rooted in empathy and purpose.
She sees design as a tool to shape a more thoughtful and balanced world — driven by curiosity and a belief in the power of intentional creativity. Her work spans products, experiences, and creative communities — always intending to create lasting value through design.
Alongside leading projects, Fulden also creates design content on YouTube and actively volunteers to share her knowledge.
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2021 — Winner — Reddot Product Design Awards
2021 — Winner — iF Product Design Awards
2021 — Winner — Reddot Concept Design Awards
2021 — Winner — Reddot Concept Design Awards
2017 — 1st Prize Winner — Dezeen x Samsung
2017 — Winner — Reddot Concept Design Awards
2014 — 2nd Prize Winner — Electrolux DESIGN LAB
2014 — Winner — iF Concept Design Awards -
STYLUS / Dezeen / YANKO Design / Electrolux Group / Design Samsung / ODTULU / leManoosh / uncrate / TrendHunter / Tuvie / Arkitera / Platin / HICONSUMPTION / COOL MATERIAL / digitalage / Maison Francaise / Marie Claire / BUST Magazine / Design Inspiration / Milliyet / BIGUMIGU / Dezignark / Abitare / SOZCU / Hurriyet / Medical Expo
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2017 — IFA Berlin
2017 — Reddot Design Museum
2013 — Turkey Innovation Week
2013 — Tokyo Designers Week -
EIB Ezber Bozan Design Competition Meet-up / Middle East Technical University / Bilkent University / Gazi University / TED University / Istanbul Technical University / Medipol Innovation Design / ENTA — Industrial Designers Association of Turkey / WeWork Shanghai — Art/Design Week Event
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2025 — Jury / EİB “Ezber Bozan” Design Competition
2024 — Jury / EİB “Ezber Bozan” Design Competition
2023 — Jury / EİB “Ezber Bozan” Design Competition
2023 — Jury / “Degisik” Design Competition
2022 — Jury / EİB “Ezber Bozan” Design Competition
2022 — Guest Jury / ODTU / METU, Tones of UX Class
2021 — Board Member / ENTA / Industrial Designers Association of Turkey
2018 — Guest Jury / L’École de design Nantes Atlantique China Shanghai Studio
