r ø r
A T V S T A N D D E S I G N F O R S A M S U N G
RøR is a TV stand design that uniquely combines functionality and minimalism.
With the given opportunity of Samsung’s invisible cable technology, RøR discovers another dimension where the TV stand is no longer a single standing object that only carries a TV. The “out-of-the-box” approach transforms the unit into a functional and beautiful piece of furniture that easily adapts to any user and any space by allowing users to decorate it in their own unique style while melting in the environment.
The flexibility of RøR comes from its minimalistic tubular structure. By combining the metal tubes with a weight element and a shelf unit, the design not only creates a flexible and stable architecture but also gives an elegant canvas to its user to make their own art with it.
Being inspired by Scandinavian design philosophy and it’s human-centric values, RøR achieves to create a sophisticated look as well as a new way to welcome a TV into users’ lives more respectfully and humanely.
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[/røːr/] • Danish
(n.) pipe, tube
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Designed, 3D modeled, rendered, visualized, animated
byFulden Dehneli
Winner, Dezeen X Samsung QLED TV Stand Competition
2017
Client : Samsung
Status : Owned by Samsung
“
Fulden presented a design that was truly innovative. There is nothing like it currently on the market, but given current trends in interiors and lifestyle, she makes a solid case that there should be.
This piece suggests a new method of combining technology and lifestyle. Its practicality and aesthetics maintain a fine balance and help the TV naturally blend into the personality of its space. We gave this design a high score because it isn’t confined to a certain limit but is flexible enough to freely transform according to users’ tastes.
”
— THE JURY COMMENTARY
